We’d noticed that the employer branding profession is still widely misunderstood, and business appreciation of the impact it can have is highly varied.
By talking to leaders around the world we realised the employer brand community is significant, over 15,000 globally, but still it’s highly fragmented. Industry education has mainly been driven by vendors, and internal practitioners don’t always make the time (or have the platform) to share and benchmark their practices.
We wondered if there was a way to strengthen the global community and raise the understanding of employer branding - at a business level.
So we decided to start Employer Brandwagon,
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