![](https://www.employerbrandwagon.com/wp-content/uploads/2022/09/Finding-your-why.jpg)
Musings of global employer brand
leaders
Employer Brandwagon has a dual mission. One: to elevate the impact that employer branding can have on an organisation’s vision and mission. Two: to communicate that impact above and beyond the employer brand function. Employer branding has evolved over the years, and we wanted a place for global employer brand leaders to share their musings to drive greater understanding and appreciation of the impact they can have in business. The stories that drive our mission are hosted right here for you to consume and share. As the world of work has shifted, demand for EB roles has increased. And so has the scope of the role, which in turn has created more questions than answers for many of us. Who owns EB? Who should EB report to? What metrics should EB be measured on and at what level? The struggle is real. We get it. So we’re pushing the collective thinking of the global community – empowering you to build on what you’re doing today, and arming you with confidence and evidence for what you can do tomorrow. Level up, inspire creativity, stay in the loop and find encouragement from others who just ‘get’ it. If you’re an employer brand practitioner and want to be an active part of this conversation, apply here to join our community.
Employer Brand Leaders
![Brie Mason](https://www.employerbrandwagon.com/wp-content/uploads/2020/05/brie-mason-400x400.jpg)
Brie Mason
Founder, Employer Brand Mason![Alex Her](https://www.employerbrandwagon.com/wp-content/uploads/2020/06/alex-1.png)
Alex Her
Employer Brand Manager, GoDaddy![Dawn Hollingworth](https://www.employerbrandwagon.com/wp-content/uploads/2020/08/Fave-profile-shot-2020-400x400.jpg)
Dawn Hollingworth
Global Head of Employer Branding and Talent Attraction, Vodafone![Lauren Saunders](https://www.employerbrandwagon.com/wp-content/uploads/2020/11/Lauren-Saunders.jpeg)
Lauren Saunders
Head of Talent Attraction, LinkedIn![Chrissy Thornhill](https://www.employerbrandwagon.com/wp-content/uploads/2020/08/chrissy-bio-pic-400x400.jpeg)
Chrissy Thornhill
Director, Head of Global Employer Brand & Recruitment Marketing, MetLife![Ted Meulenkamp](https://www.employerbrandwagon.com/wp-content/uploads/2020/08/Screen-Shot-2020-08-24-at-11.53.56-am-400x400.png)
Ted Meulenkamp
Lead Global Employer Brand, Mondelēz International![Hannah King](https://www.employerbrandwagon.com/wp-content/uploads/2020/07/hannah-king-400x400.jpg)
Hannah King
Head of Global Employer Brand and Join Ops, Straumann Group![Robin Dagostino](https://www.employerbrandwagon.com/wp-content/uploads/2020/07/robin-headshot--400x400.jpg)
Robin Dagostino
Branding & Marketing Director, Boston Consulting Group (BCG)![Devin DaRif](https://www.employerbrandwagon.com/wp-content/uploads/2020/08/Devin-DaRif-v1-400x400.jpg)
Devin DaRif
Executive Director - Head of Employer Brand, North America & LATAM, JPMorgan Chase & CoArticles
![Employer Branding Is a Collective Mission at CGI](https://www.employerbrandwagon.com/wp-content/uploads/2022/01/Optus-Network-4-400x400.jpg)
8 MIN READ
Employer Branding Is a Collective Mission at CGI
![How to Promote Diversity and Inclusion throughout the Entire Talent Lifecycle](https://www.employerbrandwagon.com/wp-content/uploads/2022/02/Stephanie-Calvert-DEI-400x400.jpg)
5 MIN READ
How to Promote Diversity and Inclusion throughout the Entire Talent Lifecycle
![Employer Branding Is a Team Sport: 4 Leaders at Canva Tell Us Why](https://www.employerbrandwagon.com/wp-content/uploads/2022/01/shutterstock_794460844-400x400.jpg)
6 MIN READ
Employer Branding Is a Team Sport: 4 Leaders at Canva Tell Us Why
![Employer Branding Is a Team Sport](https://www.employerbrandwagon.com/wp-content/uploads/2022/01/shutterstock_1934671835-400x400.jpg)
3 MIN READ
Employer Branding Is a Team Sport
![Transitioning from Reactive Recruitment to Proactive Attraction](https://www.employerbrandwagon.com/wp-content/uploads/2022/01/Brie-Mason-Attraction-Article-400x400.jpg)
4 MIN READ
Transitioning from Reactive Recruitment to Proactive Attraction
![Why Your Employee Value Proposition Isn't a Silver Bullet for EB](https://www.employerbrandwagon.com/wp-content/uploads/2022/01/Charu-Silver-Bullet-Article-400x400.jpg)
4 MIN READ
Why Your Employee Value Proposition Isn’t a Silver Bullet for EB
![We Asked 6 Employer Branding Leaders: “What Makes EB Content Exceptional?”](https://www.employerbrandwagon.com/wp-content/uploads/2021/11/laptop-g3f9ca9d61_1920-400x400.jpg)
10 MIN READ
We Asked 6 Employer Branding Leaders: “What Makes EB Content Exceptional?”
![Empowering Employees to Be Your Biggest Advocates](https://www.employerbrandwagon.com/wp-content/uploads/2021/11/Stuart-400x400.jpg)
8 MIN READ
Empowering Employees to Be Your Biggest Advocates
![Innovate, Test, Measure: How the Best Employer Branding Comes from Taking a Chance](https://www.employerbrandwagon.com/wp-content/uploads/2021/11/alexas_fotos-sjq4B6PLPug-unsplash-1-400x400.jpg)
4 MIN READ
Innovate, Test, Measure: How the Best Employer Branding Comes from Taking a Chance
Videos
Snapshot of our influencers
108
Yrs of Experience
58
Companies
180
Countries
25
Industries
325
Awards Won
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Join our
Community
Are you an employer brand practitioner, or responsible for employer branding at your organisation? If so, apply to join our live community focussed on enabling EB to bring cross-functional partners to the table, communicate the impact of EB to stakeholders and build a sustainable employer brand.
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